OptinMonster Review | Is It the Best List Building Tool? [Updated]



One of the challenging tasks is building your mailing list, particularly if you have no idea where to start. But you are serious to grow your online business and so you stumble upon several different list building plugins for WordPress that claim to be the best.

You might also have found a lot of free tools and plugins and have become tired of shifting from one to another. During my search, I came across the OptinMonster plugin and was overwhelmed with excitement after discovering its successful case studies. OptinMonster was launched in 2013 and they’re known for their innovative approach to increase subscriber growth and overall sales for businesses. OptinMonster is trusted by corporations such as Entrepreneur, The Huffington Post, Yahoo Small Business, Forbes, and The New York Times only to mention a few.

OptinMonster has over 700,000 sites using their support, loyal clients that have entrusted them to grow their email subscribers, increase opt-in rates, increase conversions and page views, and reduce website abandonment rate.

So, what is OptinMonster?

OptinMonster is a tool that you can use to increase your email subscribers, convert your existing subscribers to loyal customers and decrease the rate of your site abandonment. This tool has a number of features at your conveyance to accomplish this. 

Some special features of OptinMonster are Unlimited A/B testing, Exit intent and on-site retargeting. Here I have listed all of the advantages that you can have at your disposal along with the best value for money if you choose to use this plugin.

Features of OptinMonster:

Lead generation:

The goal of every company on the web is to earn a profit. This is only possible when the company is in the position to draw the right target audience who’ll, in turn, buy the goods or services offered by the business. 

For the continued flow of clients to the company, lead generation and marketing are crucial. Whereas there are many Plugins and tools to get more leads to your company, OptinMonster has proved to be possibly the most effective method of getting customers and clients knocking on your door. 

OptinMonster is a lead generation plugin that is suitable for any email provider and almost all website platforms.

Growing your email list:

OptinMonster affects your website/ blog in a positive way. It has been proven that after the installation of this plugin, users have started receiving a rise in their daily notifications of new sign-ups and subscriptions. 

It has a wide range of features that allow you to personalize and produce visually attractive pop-ups and forms. Other features include drag and drop builders, mobile-friendly popups, Yes/No forms and custom message types to increase your mailing list.

Increasing sign-ups

With OptinMonster’s targeted campaigns, you can develop your business by offering helps in the form of tools, training, promotion and publishing solutions, etc. You will be able to produce targetted campaigns to businesses in a specified location, onsite re-targeting, device-based targeting, and cookie re-targeting.

These are just some of the ways you can increase sign-ups with OptinMonster.

OptinMonster’s exit-intent technology:


One of the most loved features of OptinMonster is Exit-intent Technology. This feature has the capacity to discover your visitor’s behavior.

You don’t necessarily need to rely on other options to see visitor’s behavior to your site and make changes to your articles and contents to make them stay with you. You can always integrate OptinMonster with Google Analytics and take a quick look at how your campaign forms are performing. You can inspect clicks, views, and overall conversion rates for each of your campaign form and their variations.

Utilizing the OptinMonster’s Exit-Intent Campaign Trigger, you can increase the number of subscribers on your site. This unique feature helps you to increase your subscribers by holding them a little longer by engaging them with a targeted campaign just before they leave. This feature is activated as soon as your visitors move their mouse pointer to the exit tool of their browser.

OptinMonster’s Usability:

One advantage of having Optinmonster is that you can fully customize the design of your popup using CSS. If you know how to code in CSS, then this is definitely a plus point. However, if you are not so experienced in coding, you can customize the forms, messages, colors, designs and everything simply by using the drag and drop feature of OptinMonster. You can add elements like images, videos, buttons and many more to your campaigns easily.

Similarly, the templates in OptinMonster are responsive to all types of devices, meaning they are 100% mobile-friendly. So, this plugin fits with your site’s SEO.

Likewise, OptinMonster works on any kind of website. It doesn’t matter what CMS you are using to build your website/ blog. Whether you are using WordPress, Drupal, Joomla, or an HTML website, OptinMonster will flawlessly integrate with your blog/ website.

Furthermore, you can integrate OptinMonster with eCommerce platforms like Magento, Shopify, BigCommerce, WooCommerce, Volusion, and PrestaShop.

Additionally, it integrates with all popular email marketing services like MailChimp, AWeber, Drip, ConvertKit, Infusionsoft, GetResponse, ConstantContact, CampaignMonitor, Hubspot, Marketo, ActiveCampaign, Pardot, TotalSend, Emma, iContact, MailerLite, Customer.io, MailPoet, and FeedBlitz.

OptinMonster’s Pricing and support:

You might have been using costly tools and plugins but unlike such other tools, OptinMonster not just costs you money but also makes you money.

OptinMonster is a web application and it includes 4 different pricing plans, basic, plus, pro and growth plan. You get limited functions and features in the basic plan that you can use on only one website while the pro plan unlocks almost all necessary features and you can use it for 3 different sites. 

Plus, you will get the most preferred feature, the exit-intent technology in the pro plan. So, it is recommended that you purchase the Pro plan. Billed on an annual basis, you need to pay a total of $348.00 for Pro plan of OptinMonster. You can pay via credit card or PayPal.

Whenever you have questions or need help, their support team responds very quickly. So, you don’t need to worry about anything regarding its set up and usability.

OptinMonster’s basic plan costs you $9 per month with features like Lightbox Popups, Page Level Targeting, List Segmentation, Subscriber Recognition, Success Messages, Basic Integration, Simple Reporting, Branding Required, 5,000 Pageviews, 1 Site, 3 Campaigns and many more.

The Plus plan will cost you $19 with additional features of  Floating Bars, Inline Forms, Content Locking, Integrated A/B Testing, Advanced Integrations, Inactivity Sensor™, Device Targeting, MonsterEffects™, MonsterSounds™, Unlimited Campaigns, 15,000 Pageviews, 2 Sites, and others.

The Pro plan costs you $29 per month with additional features of Exit Intent Technology, MonsterLinks™, Fullscreen Overlays, Slide-in Scroll Boxes, Pro Integration, Yes / No Forms, Countdown Timers, Campaign Scheduling, UTM Targeting, Referrer Detection, Smart Tags™, Cart & Form Abandonment, Remove Branding, 2 Sub-Accounts, Priority Support, 50,000 Pageviews, 3 Sites and more others. This is the most popular and budget-friendly plan which includes almost all the necessary features that all kinds of business needs.

The Growth plan costs you $49 per month with additional features of OnSite Retargeting, Follow-up Campaigns®, Real-Time Personalization, Coupon Wheel Campaigns, Geolocation Targeting, Success Scripts, Chat/Messenger Integration, Adblock Detection, Behavior Automation, Custom Branding, Activity Logging, Advanced Reporting, Unlimited Sub-Accounts, 250,000 Pageviews, 5 Sites and more.


Optinmonster is one of the best and must-have list building and leads generation tools that every marketer needs to increase the number of subscribers and customers. Optinmonster makes it very easy to put alluring forms on your website and pop them when, where, and how you need them on your websites. They integrate with email marketing software platforms easily. 

It becomes easy to create attractive, smart forms with really impressive functionality. Exit-intent is the most technologically impressive feature and the form creation menus are mostly self-explanatory and straightforward. It is easy to set up and use for a rookie as it also uses drag and drops form builder feature.

(Keep in mind that I may receive commissions when you click my links and make purchases. However, this does not impact my reviews and comparisons. I try my best to keep things fair and balanced, in order to help you make the best choice for you. )
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