Google Analytics – How to set up?


Google Analytics

When I started to learn more regarding SEO, then I always felt that I am missing something. I used to think a lot about how I can analyze all my efforts of SEO. If you too are thinking about the same thing, then this article is a solution that you need. In my previous post, we had a conversation regarding how to create a free blog on Blogspot and set up SEO for Blogspot blogs.
In order to analyze your SEO efforts, you need to consider many things, like your bounce rate, traffic sources for your blog, type of traffic (organic, direct, social, reference, etc), countries that your blog receives traffic from, ranking keywords, which particular page of your blog do your visitors visit first? when do your visitors usually exit your page and a lot of other questions? The common answer to all these questions and queries is provided by Google analytics.
Using Analytics, you can easily find out where readers are coming from and what they’re looking at on your blog. So, Google Analytics is an important SEO tool for website owners and if you can use it correctly, you can extract a lot of benefits from it.

What is Google Analytics?

Wikipedia defines Google analytics as a freemium web analytics service offered by Google that tracks and reports website traffic.
Google Analytics is such a platform that collects data from your website and converts it into useful reports. It is a powerful tool for SEO analysis and with its assistance, a website/ blog owner can easily track their website report and get information and search behavior of their visitors.
Information is wealth and therefore, you need to be up to date regarding information in order to move ahead of your competitors. And by using this analytics tool of Google, you can derive a lot of such information that you can use to increase your search engine rankings.
That is why you need to set up Google Analytics in your blog. No need to worry, it will just take a few minutes for its proper installation and within 24 hours of the set-up, you can start tracking down your website report.
For the proper installation of Google Analytics, you need to follow these easy steps:-

✅Step 1: Sign up for your analytics account:

If you already have an analytics account, then move ahead to step 2. But, if you need help in setting up your Google Analytics account, then continue reading this step further.
With your Gmail id, sign up for Google Analytics. And fill up the details like account name, website name, website address, industry (Bogging), time zone and at the bottom, check all the options and click “Get a tracking ID”.
After that, agree to terms and conditions, and additional terms before you click “I accept”.

✅Step 2: Get your property ID

Then, you will be taken to a new window where you will get your Google Analytics dashboard. On this dashboard, you will find your tracking ID. If you don’t find it, then use the following steps:
  1. Click Admin.
  2. Select an account from the menu in the ACCOUNT column.
  3. Select a property from the menu in the PROPERTY column.
  4. Under PROPERTY, click Tracking Info > Tracking Code. 
  5. Your Google Analytics ID is displayed at the top of the page which is usually in the form of UA-XXXXX-XX. 


✅Step 3: Adding the GAnalyticslytics Property ID:

Copy that code and go to your blogger dashboard. On settings >> Other, scroll down to the bottom where you will find a Google Analytics Property ID empty space to paste that code. 
This is just a sample ID. Don’t copy the same as it won’t work. Then on the top right corner of the page, click on “save arrangements”. We have done it successfully. Now, you just need to be patient and wait as It can take up to 24 hours for data to show up in Analytics.

The alternative method of Using Google analytics for Blogspot blogs.

If you find that difficult or if you didn’t find the place to enter your Google Analytics property ID, then you can use the following method to use Google analytics:
  1. Sign in to your Google Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.
There you will find an HTML code that contains the script including your property tracking code. Now, you need to copy that code, navigate to your Blogspot dashboard and under theme options, click on edit HTML.
Press “Control + F” to find this closing head tag; “</head >“. Paste that script just above this tag and click save the theme.
Congratulations we have successfully connected our website with Google Analytics account. After that, you need to follow these steps to completely optimize your Blogspot blog for SEO.
I hope you find this article helpful. Please help by sharing this article with your favorite social account.

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